This is why you need to perform an A/B test before implementing any change in the listing elements that are affecting the conversion rate. Getting to ASO itself, which is basically app optimization for improving its’ ranking in App Store search results, the surprising thing is going on. But here is one thing – before people use apps for diverse purposes, they tend to search for these. Is it a brokerage app? Or for sourcing clients and buyers. It doesn’t matter if you have already published your app, or if you are just preparing to launch it, you will need to implement the Google Play Store optimization. Google Play Store algorithm seems to be more complicated when comparing to Apple App Store.